Paving the Road, Together: 8 Years as an Empowering Organization

Eight years ago, we took a bold turn — choosing to become an empowering organization.

This shift was inspired by the book Frédéric Laloux - Reinventing Organizations, a work that deeply resonated with Mr. André Morneau. When he discovered the concept of the “liberated company,” he saw the potential of a model built on trust, transparency, and individual accountability.

That reading planted a simple yet powerful idea: what if true performance came from freedom rather than control?

This marked the beginning of a cultural transformation within Groupe Morneau — a thoughtful evolution, adapted to our reality, that gave birth to what we now call our empowering organization.

A model that puts trust, collaboration, and collective intelligence at the heart of how we work.

In practical terms, it means that every team member — whether behind the wheel, in a terminal, in a workshop, or in an office — actively contributes to the decisions that shape their daily work.

Here, the best ideas belong to no one person: they emerge from the field, from open dialogue, and from the collective strength of our teams.

This profound change didn’t happen overnight. It required courage, patience, and a lot of listening. But it transformed us — bringing teams closer, encouraging knowledge sharing, and giving deeper meaning to our work.

Today, eight years later, we’re still learning. We don’t claim to be perfect — and that’s exactly what makes this human journey so meaningful.

Each year, we dedicate an entire month to revisiting this model — refining it, celebrating our successes, and learning together. Because being empowering means moving forward collectively, drawing strength from each other.

What it means in practice

• Taking responsibility while acknowledging those of others.

• Contributing to the collective intelligence of the group.

• Allowing ourselves to try, learn, and grow.
  

An empowering organization is a path we continue to pave — hand in hand, with trust, respect, and openness.

Together, we keep moving forward.